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携程发布旅游新职业生存报告:95后旅行定制师占比最高

www.agituss.com2019-07-16
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“你有多少分?你上一行了吗?”自6月23日起,全国各省市都开通了高考成绩,#考考分线#话题微博讨论近800万。高考不是生命的终结:无论考试没有经过考验,旅游业都有很多机会等着你。

年轻人,加入旅游业和创业?随着高考的到来和大学毕业季的到来,占中国就业人口10%的旅游业也加入了“抓人”的行列。一些基于互联网的新职业已经出现,甚至新的专业也向大学开放。

从高中和大学毕业后,我加入了在线“定制旅行者”,月薪高达30,000到40,000;在故乡,我将成为“当地导游”,带给游客玩,每天500元到1000元;大学毕业生开始“新的旅游零售”这家商店每年的收入超过1000万。

近日,携程发布的《那些在旅游业就业创业的年轻人:2019旅游新职业生存报告》表明,繁荣的行业前景,大平台的专业支持,灵活的工作时间和极具吸引力的收入已成为年轻人加入旅游业的动力。

旅行定制:

95岁以后,天秤座的比例最高,月薪可以达到30,000到40,000

云南农村女孩陈林忠考上了一所好高中,但为了获得录取通知书,她加入了旅游业。经过多年的沉淀,她加入了在线定制平台并通过培训考试获得了就业证书,成为“旅游定制员”,两年内为近万名宾客服务,收入远远超过普通白领。

Customized tours are known as the "dark horses" of tourism in recent years. As the number of tourists trying each year has grown exponentially, the “travel customizer” has gradually entered the public's field of vision. In 2018, Ctrip Customized Travel Platform launched the “Customer Pre-Post Certification System”. Only by obtaining an employment certificate can the service be used, and the customizer becomes a new profession. The customizer also entered the university to become a new major. Recently, Ctrip Tourism College and Shanghai Tourism College jointly developed a micro-professional program for travel customization, jointly developed a curriculum system, formed a teaching team, and jointly issued a certificate for travel customizers.

Who is doing the job as a customizer? According to Ctrip's survey of more than 6,000 custom-made teachers on the platform, the proportion of tailor-made teachers with college education is the highest, accounting for 48%, followed by undergraduate, accounting for 38%. Customized teachers with high school education and below account for about 10%. The proportion of custom masters above master's degree is 3%. 20% of the first batch of students who graduated from Ctrip Customs College have a master's degree or above or overseas study background. The team of customizers has begun to show a high degree of education.

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In terms of age, post-95 custom-made divisions accounted for the highest proportion, accounting for 34.8%. Young, will play, and active thinking is their label. The novel work content and working style of the customizer also attracted a lot of attention after the 95s, becoming one of the new darlings of employment after the 95s. After 90, the proportion of custom-made teachers was 31.9%. After 80, he became a big brother among the customizers. Young people have a sense of innovation in the pursuit of individuality, and they are more daring in terms of gameplay. This is in line with the needs of customized users to pursue individuality and fun, so young people are more popular in this industry.

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Which cities are the customizers located in? From the work site, the top ten cities are Beijing, Shanghai, Kunming, Chengdu, Suzhou, Shenzhen, Guangzhou, Nanjing, Xiamen, and Xi'an.

xxThe male-to-male ratio of the custom-made division is 1:2. The travel customizer is a profession that requires a great sense of service. The careful and patient daily service requirements determine the huge difference in the proportion of men and women in the travel customizer. But this does not mean that men are not suitable or unpopular. In fact, the female-led consumption in the customized tourist group accounts for nearly 60%, and the male customizer has a gender advantage. For example, the male custom-made teacher who is good in the first call is less likely to be rejected, and the single-rate rate is also high.

Libra has the most custom makers. Ctrip counts the birth month of the full-platform customizer and finds that the first three constellations in the set of customists are Libra, Scorpio and Pisces. Libra, which is known as the “central air conditioner”, has the most custom-made divisions. The characteristics that are good for everyone are obviously a manifestation of service spirit for the custom-made post; Scorpio people like to explore the essence of things. Pisces people are passionate about life.

The one-on-one creative work of the customizer also determines a considerable income. From the income perspective, the data shows that the average monthly income of the customizer is 9,000 yuan, which exceeds the national white-collar average salary. Some head conversions with good conversion rate and good service can reach an average monthly salary of 30,000 to 40,000 yuan. Customizers can be said to be a more labor-intensive profession. According to Ctrip's custom platform statistics, the best-made customizers create tens of millions of transactions per year with their own efforts.

Open a new retail store, the university has the most education, the female boss, the Virgo is in the way

The manager of a Ctrip travel store in Xi'an, who started his business after 90 years ago, had no experience before. He had a turnover of 4 million in the first few months of operation and was about to realize his small goal of buying Mercedes.

The traditional travel agency stores have a single product, fierce competition at low prices, and the customer base is mainly for the elderly. As the Internet travel company enters the offline line, the advantages of the brand, product library, technology and service guarantee of the online platform are compared with those of the offline stores. A service combination, the "new travel retail" store quickly ignited. Opening a store has also become a new direction for many young people to start a business.

xx数据显示,携程已在全国开设了7,000多家线下商店。 2019年,“携程旅行”品牌专卖店将在1000多个基础上增加到3000多个,其中660个将增加到县级城市。近日,携程还发布了“小白门店”创业项目和扶持政策,降低了加盟门槛,提供了优惠补贴,为旅游企业家提供了平台。

谁在开店?携程的抽样调查发现,该商店的主要大学拥有最多的学历,占45%。其次是大专以上学历,占44%。高中和中学只占10%。硕士及以上也开设1%的旅游商店。

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年龄是80和90后最集中的。年龄在30到40岁之间的比例最高,超过一半。其次是26至30岁,占四分之一。 4%到20岁的人占4%,一些本科毕业生不愿意复制高考失去985,毕业提到996的生活模式,选择创业。

女老板也占商店经营者的比例很大,占58%,比男性高出16个百分点。十分之六的商店由女性经营。男性占42%。

从星座开始,处女座的表现非常出色。商店经营者拥有最多的处女座和白羊座。从最赚钱的商店,商业是最多的处女座,最少的双鱼座。

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在收入方面,“新零售”商店表现良好。据统计,去年携程网上商城的交易额已达到100亿元,而今年有望继续高速增长。据统计,大多数商店企业家可以在加入后的一年内实现盈利。许多商店的交易量每年达到数千万,最高可达1亿。以上海为例,携程的月平均效率达到2.6万元,最高商店的月效率达到54,000元。如果标准店面积为50平方米,月收入最高可达10万元以上。

大学生的“小白门店”已经超出了许多人的期望。第一批学生的平均年龄只有26岁。他们中的大多数都是刚毕业但没有经验的新人。今年创建的交易规模预计将达到1亿。

近日,北京联合大学联合学院与携程频道科北京分校签订合同,将学校运营管理知识添加到学校课程中。它还计划开设选修课程,组织考试证书,国家商店承认他们的资格。

当地指南:

一天的收入可以达到1000元。女性导游更受欢迎

大连的刘梦霞是90年代以后的标准。完成导游卡后,她加入了在线旅游平台作为指导。在短短三年内,她从一个人成长为一个小团队。到目前为止,已有超过2,000人服务。你每天可以收到近10个订单,收入非常可观。

“90年代以后,导游的美丽从未使客户的收入翻倍,”随着免费旅行成为一种时尚,个性化的在线导游进入了所有人的视线。花费三五百元来让当地人去玩,无论你想去哪里,都会成为许多中国人旅行的新方式。在线导游深受观众欢迎,并获得好评如潮。他们也成为新的就业方向,特别是在一些旅游目的地和三,四线城市。

携程的第一个“本地引导平台”以“网络指南”模式引领了新的就业方向,成为共享经济发展下的新兴自由职业者。最新数据显示,该平台已吸引了1万多名当地导游参与了该国的主要城市和目的地,景点以及全球近100个国家和地区,去年为超过200万人提供服务。携程旅游学院和当地导游平台还共同开发了当地导游培训认证系统,以指导专业发展。

谁在做当地导游?据统计,80后的比例最高,达到48%,其次是90,占登记指南的28%,其中一些人毕业后就从事“地方导游”事业。 70%后占19%,而60%仅占4%。

女性对这个职业更感兴趣。从国内认证指南来看,女性导游占比超过60%。

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当地导游收入怎么样,消费者愿意花多少钱参加导游服务?指南可以根据其服务水平和经验,市场条件为自己设定价格。据统计,提供车辆和说明服务,当地当地导游的日常服务费约为每天500元,而且每月服务20天,收入可达到1万元左右。许多Net Red Guides依靠出色的解释技巧和个人优势。客户愿意支付更高的价格。价格每天超过1000元。现在仍然很难找到。旺季的月收入可达2万多元。

游客为服务付费,依靠服务赚钱成为当地向导这一新职业的最大特点。用户点评成为评价和选择导游服务的一项关键因素。从数以万计订单的点评数据看,5分满分的占比超过96%。用户评语中“热情好客”,“细心周到”,“守时”,“与描述相符”,“价格公道”等标签词出现频次较高。各个热门目的地都有一批获得数千个点评,评分在4.9分以上的“网红向导”,服务越好,评价越高,排名和收入也相应更高。一位西安向导的页面显示,一共有7852条好评,1条差评, 954个带图点评。好评率接近100%。

一批网红向导也在平台上脱颖而出,成功打造了自己的品牌。不少定制师都成立了自己的工作室,如93年的杭州姑娘胡娜娜,已经是向导胡娜娜工作室的总经理。海南的当地向导董加滨,在海南成立了十几人的工作室,还做起了专为老人,残疾人提供无障碍旅游的专向服务

哪些目的地的向导更受欢迎?从6月份的排名看,西安,三亚,北京,重庆,成都,丽江,桂林,张家界,西宁,厦门,呼伦贝尔预计人气领先,从增速看,北京,成都,云南大理地区订单量增长最快。

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潇湘晨报记者李姝

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